end-to-end website
Beer Scene
ontario craft beer website
PROJECT FEATURES
PROJECT OVERVIEW
- From concept to execution, we spearheaded the development of BeerScene.ca, Ontario’s go-to craft beer hub. Our end-to-end approach ensured seamless integration of competitive research, web development, content strategy, engagement, and monetization, culminating in a comprehensive platform for enthusiasts and industry professionals alike.
- The website’s comprehensive features, coupled with its user-friendly design and matter-of-fact aesthetic, contribute to its success as a trusted hub for all things craft beer in the region.
WEB DEVELOPMENT
- BeerScene.ca was crafted on WordPress, featuring comprehensive directories including a comprehensive directory of over 300 craft breweries and cideries in Ontario, and a directory for brewery suppliers that could be monetized. The site also included event updates, job listings and news sections. Our implementation of an open-source ad server facilitated efficient ad serving and reporting, enhancing the user experience while paving the way for monetization opportunities.
- Noetic Media provided all copywriting for news and photography for Beer Scene’s Food and Beer section.
CONTENT AND ENGAGEMENT STRATEGY
- Engaging Updates: Our team curated original and compelling content, including news articles, event listings, the latest craft beer releases at the LCBO, and a beer and food section with craft beer-infused recipes, catering to the diverse interests of the craft beer community.
- Inspired by news sites and magazines, BeerScene.ca’s design resonates with the down-to-earth, primarily male-oriented brewery culture. Its matter-of-fact aesthetic ensures a seamless browsing experience for craft beer enthusiasts across Ontario.
MONETIZATION STRATEGY
- Through strategic implementation of ad serving capabilities and a monetized directory, we maximized revenue potential for BeerScene.ca. Paid listings for brewery suppliers and curated job postings provided additional avenues for monetization, ensuring sustained profitability while delivering value to our audience.
