video production
Xamsa Product Videos for CourtBound
Website and e-commerce videos
PROJECT FEATURES
THE CHALLENGE
- Capture the premium quality and sleek design of Xamsa’s black racquets in a way that resonates with discerning squash players for CourtBound.com. Budget constraints called for a creative solution. Videos would be used in a variety of ways from social media, to ecommerce to the homepage.
THE SOLUTION
- We opted for a minimalist yet impactful approach. Using a single videographer, we constructed a black backdrop to create a high-end, almost mysterious atmosphere. This allowed us to use dynamic lighting to sensually highlight the racquets’ curves and design elements through a series of close-up shots. The subtle play of light and shadow on the black canvas added a touch of intrigue.
- To further elevate the videos, we incorporated a motorized slider and turntable for smooth, precise camera movements that emphasized the racquets’ sleek design. For some shots, we strategically placed the racquets on a highly reflective black plexiglass surface, creating a captivating mirrored effect. Finally, we married these visuals with dynamic, energizing music to create a truly captivating sizzle reel experience.
- This strategy aligned with Xamsa’s brand identity (premium quality) while positioning CourtBound as an aspirational, exclusive lifestyle brand within the squash community.
video Production
Engaging Yoga Content for Social Media
Instagram Social Media
PROJECT FEATURES
THE CHALLENGE
- Creating a compelling one-minute online video for The Pickering Squash Club presented several challenges. Hardball doubles squash is not widely covered, and the club’s unique possession of two hardball doubles courts in the Greater Toronto Area (GTA) needed to be showcased. The project was low-budget, shot documentary-style during a live match with a single DSLR camera not optimized for video. The rapid movement of players made it difficult to maintain sharp focus throughout the footage.
THE SOLUTION
- Despite these challenges, we crafted an engaging video by leveraging creative shooting and editing techniques. During the match, we captured a variety of angles, from close-ups to wide shots, focusing on serves, returns, and high-impact emotional moments. The footage was edited to construct a narrative with a clear beginning, middle, and end, starting with players entering the court and concluding with a winning shot. We incorporated energizing music and fast-paced editing, utilizing slow and quick zooms, varied speeds, and subtle special effects to enhance intensity without distracting viewers. Additional sound effects were added to amplify the impact. The result was a dynamic, engaging video that highlighted the unique aspects of hardball doubles at The Pickering Squash Club, all produced by a single person handling both shooting and editing.
video editing
Engaging Yoga Content for Social Media
Instagram Social Media
PROJECT FEATURES
THE CHALLENGE
- We aimed to create engaging video content for a yoga studio that didn’t have staff who felt comfortable to be on camera. The project needed to be completed on a low budget and provide content that stood out from the typical how-to videos, class advertisements, and promotional posts prevalent on Instagram.
THE SOLUTION
- Our approach was to offer the audience content would be inspiring based on their core values of personal growth and transformation.
- To meet these challenges, we crafted two short inspirational scripts centered on themes of personal growth and transformation. We sourced free stock footage and music, and created a voiceover to bring the scripts to life.
- Recognizing that many users view social media with the sound off, we added subtitles to ensure the message was accessible to everyone. By creatively leveraging these resources, we were able to create content that could resonate and provide value to the yoga studio’s audience.
video editing
Explorer’s Edge Pre-roll video Ads
Pre-roll video ads for Youtube and the olive network (the star)
PROJECT FEATURES
THE CHALLENGE
- Distill the essence of winter adventure in Northern Ontario into six captivating 15-second pro-roll ads. Each spot needed to immediately grab attantion, tell a compelling story within a tight 10 second timeframe and transition seamlessly into the next.
THE SOLUTION
- We selected the most evocative scenes that showcased the region’s winter activities. These carefully curated clips were then edited to create a dynamic flow, culminating in a call to action.
video production
Blindness is a spectrum
educational video for children
PROJECT FEATURES
THE CHALLENGE
- Create an engaging educational video for elementary school students about different types of blindness, symbols for blindness, and techniques for living with blindness. We faced a tight budget, requiring resourceful solutions.
THE SOLUTION
- Utilizing a single videographer and the Checkered Eye’s talented champion and scriptwriter playing two roles, we created a dynamic learning experience for young viewers. To visually distinguish the characters, we used a simple backdrop for one persona and another backdrop with a costume change for the second.
- To showcase real-world applications, we transitioned to on-location shooting. This involved capturing the actress navigating the streets (waiting for traffic signals), and shopping in a store. Maintaining a one-person crew meant relying on a lavalier microphone and a single, locked-off camera indoors. Narration was recorded live, while outdoor scenes were shot handheld with natural lighting.
- This approach prioritized clear communication and demonstration for the target audience of young students, eliminating the need for fancy effects.
video production
Noetic Media Reel
a sample of different projects we have been involved with over the years
PROJECT FEATURES
NOETIC MEDIA
- Video isn’t just about information, it’s about emotions. We’ve harnessed its power for everything from sizzle videos for sales pitches to secret Santa invites, product launches to documentaries. This reel showcases our experience across years and formats, proving we can bring your vision to life, no matter the project size.