end-to-end website
Court Bound
Squash e-commerce AND education website
PROJECT FEATURES
PROJECT OVERVIEW
- From conception to execution, CourtBound was crafted end to end on WordPress. Integrating seamless e-commerce functionality via Stripe and Google Merchant listings, alongside curated content through APIs, the website offers a dynamic squash experience. Cloudflare ensures optimal performance, while WordPress block editing facilitates streamlined development.
BRAND STRATEGY
- Essence: Captures squash’s sophistication, athleticism, and joy.
- Logo Design: Integrates C and B with squash court and racquet elements, slant conveying dynamic motion.
- Brand Colors: Primaries hues inspired by squash court with red accents for vibrancy, dark secondaries convey sophistication;
WEB DEVELOPMENT
- Built on WordPress with default themes and block editing for speed and simplicity.
- Cloudflare integration for optimal performance; hosted on Noetic Media’s cloud servers for reliability.
- API integration and e-commerce functionality powered by Stripe for dynamic content and secure transactions.
CONTENT STRATEGY
- Audience-Centric Approach: Tailored content for seasoned players and newcomers, addressing preferences and pain points.
- Content Integration: Utilizes APIs for seamless updates, ensuring access to the latest resources relevant to the squash community.
