end-to-end branding & website
Investica
Financial advising small business Branding & Marketing Launch
PROJECT FEATURES
PROJECT OVERVIEW
- Investica partnered with Noetic Media for a rebranding and website redesign project to address the challenge of influencing customer decisions in the intangible financial services sector.
- We worked on every aspect from competitive analysis, start through to logo, brand strategy, website build and content and online advertising. The project involved a diverse team of experts, including project managers, a creative director, marketing researchers, copywriters, IA/UX specialists, designers, and an online media strategist. Together, they reshaped Investica’s online presence to effectively convey its value and credibility to potential customers.
- The redesigned website aimed to enhance user experience and visual appeal, bridging the gap between financial services and consumer evaluation processes. The goal was to position Investica as a trusted resource in the competitive financial services industry.
BRAND STRATEGY
- Positioning as a Strong Brand: Investica aimd to differentiate itself in a crowded market by positioning as a brand that stands out from the competition, attracting qualified prospects.
- Brand Values: Emphasized honesty, trustworthiness, dependability, integrity, professionalism, and family values to build a strong foundation of trust and credibility.
- Brand Look and Feel: Stability is a shifting world. Adopted a bold, confident, human, grounded, authentic, and approachable appearance, utilizing images and messaging that convey quality, dependability, and warmth. We used motion blurring int he background to convey a world that was speeding by.
- We produced a new logo, brand visuals, letterhead and business card design to correspond with the website.
WEB DEVELOPMENT
- Worked with third parties to create a dynamic site built with PHP.
- Interactive Life path/personality/goal functionality
- Blog and contact form
CONTENT STRATEGY
- Consolidate SEO Efforts: Incorporate a blog within the website structure to consolidate SEO efforts and enhance visibility in search engine results.
- Content Evaluation: Assess existing content to determine suitability for use, identifying pieces that can be utilized as is, those requiring editing, and areas where new content creation is necessary.
- Audience-Centric Messaging: Craft messages tailored to the busy target audience, ensuring they are noticed, remembered, and acted upon. Remove obstacles to engagement and communicate benefits clearly and directly in language the audience understands.
- Brand-Compliant Imagery: Images brought people to the forefront while their lives were in motion as represented by the motion blurred backgrounds. Source photography and imagery in alignment with brand guidelines to maintain consistency and enhance brand identity.
ONLINE MARKETING STRATEGY
- Online media included Google AdWords keyword research and campaign, Twitter campaign, and LinkedIn and guest blog recommendations
