K9aggression

end-to-end website

K9 Aggression

Dog Behavior educational and E-commerce website

PROJECT FEATURES

PROJECT OVERVIEW
  • K9Aggression.com serves as a vital resource for dog owners seeking education on managing aggressive behavior. Built on WordPress with a minimalist design ethos, the site prioritizes educational content. Featuring e-commerce, quizzes, and comprehensive information, it monetizes through Google AdSense, affiliate marketing, and ebook sales, supported by Cloudflare for optimal performance.
  • Brand has been updated several times. We wanted to retain the original logo with the target, but strip down the site to it’s essentials in order that readers could focus on the content while the site could still generate revenue with its ads. Since education and credibility is important, we wanted to keep things simple. We used deep but warm set of blues to help convey trust, while retaining orange as a warm secondary colour that echoes back to the k9aggression book cover. We used serifed fonts to create a sense of sophistication while using an open san-serifed font for approachability.
WEB DEVELOPMENT
  • Revamped K9Aggression.com with a streamlined WordPress theme, prioritizing usability, speed, and readability.
  • Successfully migrated the website to a new host for improved performance and reliability.
  • Integrated Cloudflare for enhanced website security and optimized performance through CDN caching.
  • Implemented PayPal for seamless transactions and Google AdSense for additional revenue streams, focusing on user engagement and monetization opportunities.
CONTENT STRATEGY
  • Educational Content: Provide comprehensive, science-based resources and information to empower dog owners in understanding, managing, and preventing aggression through positive reinforcement and force-free training techniques.
  • Focus is on providing more comprehensive information than other sites and providing more holistic interventions other than other behavior sites, and provide science references wherever possible.
  • Resource Recommendations: Offer information for recommended medications, nutraceuticals, diet, tools, books, and an ebook providing a holistic treatment program for aggressive dogs.